A fresh perspective. A clear path forward.
New Dawn Communications was founded on a simple belief: thoughtful communication can open doors, strengthen relationships, and drive results.
We partner with businesses, organizations, and leaders to clarify what they want to say, understand who they need to reach, and communicate in ways that build trust and inspire action. Our work blends strategy with creativity and relationship-building, allowing us to see the full picture while staying focused on the details that make a message effective.
The name New Dawn reflects what we help create for our clients: renewed clarity, fresh opportunity, and forward momentum.
Whether we are shaping a brand story, planning a public campaign, building community support, or navigating government and stakeholder relationships, our goal is the same—to help clients communicate with purpose and make a lasting impact.
Our Approach
We listen first.
The best strategy begins with understanding. We take time to learn your organization, your goals, your challenges, and the people you need to reach.
We connect the dots.
Communications, marketing, public relations, and government relations should not operate in isolation. We bring these disciplines together to create a clear, coordinated approach.
We move with purpose.
Every recommendation, message, and tactic should support a larger goal. We focus on meaningful progress—not activity for activity’s sake.
Meet Rachel
She has advised leadership teams through high-profile and sensitive issues, served as a spokesperson, worked closely with elected officials and regulatory agencies, built coalitions and helped organizations translate complicated topics into messages people can understand and trust.
Rachel D. Glauser
Founder & Principal
Before launching New Dawn Communications, Rachel served as Executive Director of a regional water association representing growers and landowners navigating challenging California regulatory changes. Prior to that she spent several years playing an integral role at a small public relations firm in the Central Valley, ultimately serving as Director of Communications.
A Bakersfield native and graduate of California State University, Bakersfield, Rachel understands the value of relationships, community and knowing your audience. She brings a practical, collaborative approach to her work—taking the time to understand where a client is today, where they want to go and the strategy it will take to get there.
That philosophy is at the heart of New Dawn Communications: thoughtful strategy, strong relationships and clear communication for what comes next.
Rachel Glauser is a strategic communications and public affairs professional with more than 19 years of experience helping organizations tell their stories, navigate complex issues and build meaningful relationships with the people who matter most.
Throughout her career, Rachel has worked alongside businesses, nonprofits, industry leaders and advocacy organizations to develop thoughtful communication strategies that strengthen reputations, create connections and move organizations forward. Her experience spans public relations, marketing, media relations, community and stakeholder engagement, governmental affairs, crisis communications and executive messaging.
Rachel has built much of her career working in industries where communication isn’t always simple—including agriculture, water, energy and development.